By Corrie Pikul
Our best and worst eating habits start in a grocery store, says consumer behavior expert Brian Wansink. But his tiny tweaks can change the way you eat (and have nothing to do with buying low-fat over regular).
Brian Wansink, PhD, is the Cornell University professor who coined the term “mindless eating” and did countless studies to prove that small shifts make a huge difference (he’s the one who told us we eat 96 percent more when we’re with a group of friends and we serve ourselves 22 percent more when the color of our food matches our plate). Wansink’s hotly anticipated new book, Slim By Design , is packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer. First stop: The grocery store.
As a reminder, always consult your doctor for medical advice and treatment before starting any program.
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